Blue C Integrates Wahoo’s into Ford-F150 SVT Raptor Movie SocioBranding Campaign

_MG_0138-Ford_DVD-wahoosWhen we learned about Ford’s plan to unveil their newest production based off-road beast to the automotive world by filming a feature-length documentary where Ford’s new F-150 Raptor SVT truck would attempt to tackle the notorious extremes of the SCORE Tecate Baja 1000, we knew this was a tremendous opportunity to expand brand awareness efforts for our clients, Wahoo’s Fish Taco. Appropriately titled “Raptor – Born in Baja” and produced by Bud Brutsman, the creator and executive producer of The Learning Channel’s hit shows “Rides” and “Overhaulin” the documentary featured a team of champion caliber off-road racing veterans as they strived to conquer the formidable extremes of the SCORE Tecate Baja 1000 and which airs nationally on SPEED TV. 

Blue C’s objective was to integrate Wahoo’s, into the project alongside Ford, BFGoodrich Tires, KMC Wheels and BCII Productions. This collective effort included organically integrating Wahoo’s by featuring it’s Wahoo’s SCORE Baja 1000 race truck as part of the “Wahoo’s Baja Charity Run 2” in the bonus features of the “Raptor – Born in Baja” DVD, which was distributed to promote the new Ford F-150 Raptor through the Ford dealership network. For those who are unaware, the Wahoo’s Baja Charity Run 2 was a charitable initiative where the Wahoo’s race team delivered much needed food and supplies to a school and orphanage in San Felipe Mexico while also donating two “Jaws of Life” extrication tools to fire departments in the region and the end result was a humbling success. See our progress at:

When the SCORE Tecate Baja 1000 was over, the dust settled and the editing was complete, the entire effort was capped off with a star-studded premiere at the legendary Egyptian Theater in Hollywood. More than 500 automotive and off-road executives, entertainment industry heavyweights, celebrities and the media were in attendance to see the director’s cut of “Raptor – Born in Baja.” Wahoo’s was appropriately integrated in the event through a carefully orchestrated SocioBranding strategy on behalf of Blue C through brand integration throughout the movie and on the DVD, onlocation signage, video feeds, blogs and microblogs, video blog sites, onsite interviews, traditional and online efforts plus endless samplings of their delicious food.

Check out the red carpet premiere video from Tracking International at


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: