Twitter and Marketing Your Business

flock-twitterTwitter is relatively a new social networking service that has really changed the meaning of communication. Not only in personal communication but also in business communication, as Twitter is a great way to promote your business needs.

With the increased popularity of Twitter, most of the well established companies the world over have Twitter accounts. They find Twitter a great place to promote their business. Twitter, the micro-blogging service, is the best way to reach out to the employees, customers, partners and potential clients.

This social networking service is also a great place where one can come up with business announcements like the launch of a new product and other special business proposals. You can post these announcements in Twitter on a regular basis, which gets you the best exposure. For example, if you have an e-commerce website, then Twitter helps in promoting the new products, sales, and other special offers. You can also include reviews from the customers in your Twitter stream that helps give more credibility to your business.

While promoting business through Twitter, it should be noted that you have to give your followers valuable information on your products and services, as well as worthy information regarding your niche. The more information is added in twitter, the more you get to promote your business through twitter. Another thing that should be taken into account by the business owner is regular communication with others. Regular communication can only increase networking and build stronger ties between you and your clients or potential customers. Besides regular communication, you have to contribute content on a regular basis so that your followers get in touch with the latest happenings. You should also monitor regularly what others have to say about your company, products and services, which only helps in promoting and protecting your business. Listening to what others say in Twitter helps in building good relationships and in improving your business.

Twitter is a social networking service that gets the message to your customers or clients at lightning speed, which helps your business promotion in a great way. This micro-blogging service helps in communicating to the world about your business advancements, products and services with minimal investment. With limited words (only messages with 140 characters can be written twitter), you can communicate in real time with all your followers. 

But don’t stop there. We encourage you to follow the following agenda to to make sure you integrate this medium into your markeking mix.

0) Plan and create strategies, objectives and a calendar of tactical executions for your social media program

1) Do not forget about traditional medias and use them to continue to drive the traffic process.

2) Utilize Blogs, forums and communities, Vblogs, landing pages, outgoing email campaigns to continue this conversation

3) Build a plan to repurpose your content and that experience in the social marketing world.

4) Integrate promotions, podcasts, streaming video and other applications to continue to build the message.

5) Integrate, integrate and integrate

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