THE LONG BEACH TOWNE CENTER

Unknown-3After a very successful year developing and executing two integrated marketing campaigns for Vestar’s The District at Tustin Legacy, Blue C was selected to revitalize the brand of another Vestar property – The Long Beach Towne Center (LBTC). Located just off of the 605 freeway, LBTC is home to major retail partners, specialty stores, and restaurants. Upon completing a property-wide renovation project the LBTC now has a promenade area similar to The Promenade at The District at Tustin Legacy. The LBTC Promenade boasts a cool entertainment area for customers to kick back, relax and enjoy all the new amenities such as a video wall, live performance stage, fireplace, lounge area, and kids play zone. Blue C was asked to give the LBTC brand a fresh look and feel to match the new improvements of the property. Blue C created interesting ways to connect with customers by revamping the LBTC Web site presence, on-site environmental signage program and a series of print ads with integrated collateral.

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