UnknownWe hear millions of sounds everyday. Our ability to process sound in its natural state is one amazing human capability we often overlook in our day-to-day activities, but are lucky to have. Through the study of psychoacoustics, SRS Labs has developed practical applications for restoring sound to its natural state in millions of products worldwide such as flat panel TVs, personal computers, mobile devices and music players. SRS Labs selected Blue C to create a series of distinct advertising campaigns to promote the company’s technologies, and position them as a leader in sound innovation. After learning more about what makes natural sound, well natural, the creative team at Blue C took a complex science and brought it back to its purest concept – organic sound is everywhere, and we should always be able to hear sound as nature intended. From this concept, campaigns such as print and online executions for the consumer and B2B markets were developed.


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