BlueCNewsletterMEDFor the second consecutive year, Blue C Advertising was tasked with developing an online and offline event promotions campaign for Monster Energy’s VIP Supercross after party event at the Hard Rock Hotel & Casino in Las Vegas. The campaign included creating the branded event theme, collateral materials to ramp up excitement for the event, and on-site event promotion and management. The theme selected for this year’s exclusive event was, “The Good. The Bad. The Dirty.” This theme celebrated the best of Supercross, which includes the highly successful, bad-ass Monster Energy athletes. The invitation-only event was held poolside at the Hard Rock Hotel & Casino and attracted a big buzz amongst Supercross attendees and action sports VIPs. Click here to view this year’s Supercross After Party event campaign.

Monster Energy is a leading American energy drink brand marketed and distributed by Hansen Natural Corporation and is a NASDAQ listed company, located in Corona, California. Though Monster Energy is not widely advertised in the traditional print or TV media it receives a large amount of consumer and action sports industry recognition from its sponsorship of various sporting events such as Supercross and the upcoming X-Games and viral brand integration.


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