Blue C Advertising’s Jeff Bentley Named 2009 “Creative Director of the Year”

picture-1NEWPORT BEACH, CA (March 30, 2009) – Capping off a year of innovation that cut a dynamic path across a wide spectrum of diverse industries and business initiatives, Blue C Advertising announces today that agency Principal and Co-Founder Jeff Bentley was recently honored as the 2009 “Creative Director of the Year” by the Orange County Ad Federation. Bentley, who also serves as the agency’s Creative Director, is the first recipient of the award as the Federation introduced new, individual categories in time for this year’s voting.

In order to qualify for the award, Blue C was required to submit individual case studies demonstrating Bentley’s unique talent in creative excellence, campaign strategy and overall execution in a wide variety of campaigns. Judges reviewed Bentley’s distinctive vision that spans a diverse group of national and local clients including: Kawasaki, Toyota, Scion Accessories, Monster Energy, Wahoo’s Fish Taco, Children’s Hospital of Orange County (CHOC),The Irvine Company / Rental Living.com, The District at Tustin Legacy, Alpine Electronics, and Sycuan Resort. Not limited to one discipline of advertising, the OC Ad Federation considered Bentley’s creative footprint on national, local, business-to-business, broadcast, consumer based brands, direct response, collateral, promotional and outdoor executions.

“I am very pleased to award Jeff Bentley from Blue C Advertising with the 2009 Creative Director of the Year Award, which signifies the best in class for Orange County Creative Directors based upon a comprehensive selection of requirements set with the judging of the award,” said Thom Cameron, President, Orange County Ad Federation. “As this award’s inaugural recipient, Jeff has set the bar high with his leadership in creative development and strategy. I look forward to seeing what Jeff has to offer his clients in the upcoming years. We are proud that he is a part of the Orange County advertising community.”

Despite the growth and success of Blue C, Bentley, who co-founded the agency in 1998 with co-principal Eric Morley, remains true to his creative roots. Not simply content to bypass his advertising talents in favor of managing day-to-day operations, the 2009 award winner remains the organization’s Creative Director. His hands-on approach has not only resulted in maintaining existing clients and attracting new ones, but his unique creative process is at the core of Blue C’s unique 360 Degree ROI advertising philosophy.

“To have a company Principal as our Creative Director has been extremely beneficial for our clients as well as our employees,” explained Eric Morley, co-principal, Blue C Advertising. “The traditional hierarchy for agencies is to have an employee fill the Creative Director position, but having Jeff in this role at Blue C guarantees the level of work he produces, as well as the work produced by his creative team is top notch. Since we are focusing his energy and talents into tangible results for our clients we continue to see great results. In this economy, our clientele are in need of, and demand, the kind of return on investment and creative vision that earned Jeff this award. He also has forged a vibrant corporate environment where other team members take pride in what they do and never settle for mediocre results.”

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