BLUE C Hires Randi O’Mara as Director of Business Relations


randi015crop-webFebruary 11, 2009 (Newport Beach, CA) – Blue C Advertising, an integrated marketing communications agency located in Newport Beach, California announces a new addition to its staff, Randi O’Mara, as Director of Business Relations reporting to agency Principal, Alyson Yarberry.

Randi is bringing her talent and knowledge from the automotive and marketing industries to Blue C to assist with new business efforts, and offer fresh ideas on how to champion Blue C’s effective ROI 360-degree process in this tough economy. She will also work in tandem with the account management staff to continue to provide exceptional strategic and creative services to business that are looking to increase their bottom line, develop strong brands, and identify new customers.

“We are excited to have Randi join the Blue C team. Her contribution to the overall growth of the agency is paramount, and we are already seeing a positive reception from businesses based on the work she is doing on behalf of the agency,” said Eric Morley, Co-Founder and President of Blue C Advertising.

Specializing in marketing communications and sales, Randi has held management positions at DaimlerChrysler Motors Company, LLC in Auburn Hills, Michigan and Los Angeles, California and most recently within the Western Business Center at Chrysler, LLC in Irvine, California. She was with the company for 6 years, and has 9 years of experience collectively in the automotive industry.

In these positions, Randi championed customer service operations, provided key support to over 300 dealers in the Western regional market through implementation of several key marketing and incentive programs and was fiscally responsible for reconciliation and ROI of the company’s annual regional budget.

Randi is a graduate of Northwood University in Midland, Michigan. She majored in Marketing/Management and Automotive Aftermarket Management, earning a Bachelor of Science in Business Administration.


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