Blue C Promotes Alyson Yarberry To Principal


NEWPORT BEACH, Calif. (January 5, 2008 ) – In a move designed to bolster its management resources and activate client services initiatives, Blue C Advertising, a full-service agency specializing in integrated marketing communications, today announced that it has promoted Alyson Yarberry to the position of principal. Yarberry, who will join Blue C‘s Jeff Bentley and Eric Morley as an agency principal, has been tapped to support the leadership in client services and spearhead the agency’s continued growth.
For more than eight years Yarberry has served as a dynamic leader at Blue C, continually striving to energize the agency’s creative and account service teams. In her new position as principal, she will be tapped to further enhance the products and services Blue C needs to better execute fully-integrated communications campaigns and positively impact the bottom line of Blue C’s clients – both present and future.
“With her diverse background and finely-honed expertise in account management and agency leadership, Alyson has a passion for developing winning communications strategies that yield impressive and tangible results,” said Bentley, co-founder and creative director of Blue C. “We are very fortunate to have her our team and pleased to offer our clients her valuable expertise to help them weather the these challenging economic times.”

“Alyson is the ideal candidate to oversee all of Blue C’s accounts and staff, as well as to spearhead our agency’s ongoing path of growth and development,” added Morley, co-founder and principal. “She has a proven track record of success, and we are very confident that Alyson can parlay that track record in her new position as principal.”

Prior to joining Blue C, Yarberry spent several years working in the financial services industry. In 1995, she made a career transition into the advertising field, serving with several local Orange County agencies before signing on with the Newport Beach-based agency. Alyson received her B.A. in Business Administration from Portland State University in Portland, OR.

“I’m pleased to be afforded the opportunity to work with clients from a multitude of different industries that have a wide spectrum of budgets and communications needs. This diversity lends itself well to creating wholly unique strategies custom-tailored to help each client grow their individual businesses,” explained Yarberry. “I look forward to expanding Blue C’s reach by expanding our very specialized ability to offer effective solutions to current and future clients.”

About Blue C Advertising
Blue C Advertising is a progressive, full-service agency located in the historic Balboa Peninsula-area of Newport Beach, California. Known for providing creative integrated campaigns that have maximum reach, the agency’s work has empowered clients to acquire new customers, retain existing customers and optimize the lifetime value of their brands. For over 10 years, Blue C’s diverse portfolio has included clients in industries spanning automotive and recreational vehicle manufacturers, action sports and enthusiast products and services, travel and tourism, special events, gaming, healthcare, technology, consumer products and services, and business-to-business services. Blue C leads each of its clients in brand development and ROI initiatives that connect their company’s strategic messaging, traditional advertising, direct response, point-of-sale, sale promotions and comprehensive integrated marketing programs. To learn more about Blue C Advertising, call 949-723-9202 or visit


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