Blue C Rounds Up Another Successful Campaign for the American Cancer Society’s 2008 OC Barons’ Ball

oc_barons_1Blue C Advertising, a long time supporter and Diamond Sponsor of the American Cancer Society’s Orange County region (also referred to as the OC Barons’ League) contributes to the success of this year’s OC Barons’ Ball by developing and executing a Western-themed integrated 360-degree ROI marketing campaign, which ultimately aided the organization in fund-raising $280,000 towards cancer research, education and prevention.

This year marked the tenth anniversary of the trademark gala in Orange County, which is the largest annual fund-raising event to benefit the American Cancer Society Orange County region and Blue C’s fifth year as a Diamond Sponsor. As a part of Blue C’s sponsorship, the agency created a marketing and advertising collateral campaign that consisted of brand identity, a themed-logo and tagline, save the date mailer, invitation, evening program, auction catalog, bidding collateral, print ads that ran in multiple Orange County publications, t-shirts, and more.

The brainstorming for the 2008 OC Barons’ Ball started back in December of 2007, and the Blue C creative team began designing collateral in April, and everything was completed by October 3rd. Senior Blue C Designer, Juan Torres took lead on generating the ideas for the Western-theme campaign in collaboration with the Chairs of the event, and other important members of the OC Barons’ League.

Torres said, “Everything we [Blue C] designed was created with elegance, textures, and classic Western photography in mind. We wanted to capture that Southern feel, and be true to the fun, celebratory nature of the event.”

One of the main objectives of this year’s campaign for the OC Barons’ ball was to celebrate the incredible progress made over the past ten years, making the “A Ten Gallon Tribute – Celebrating a Decade of Progress” tagline even more appropriate.

Nationally, the Society has invested more than $3 billion in cancer research, funding 42 Nobel laureates and the research that led to mammograms, Pap smears, Tamoxifin, and the war on tobacco. Locally, the OC Barons’ League has fund-raised over $4 million since 1999.

Sharon Esterley, Chair of the 2008 OC Barons’ Ball said,“We greatly appreciate the generous donation of Blue C Advertising for the design and production of all our collateral materials for the 2008 Ball, in addition to many years of their support in the past. We have enjoyed the opportunity to work with their talented creative team, who create images and products that communicate our event themes beautifully. Their enthusiasm and creativity to design invitations, programs, posters, and advertising contribute enormously to the success of the event.”

The event, which took place in tents on the grounds at South Coast Plaza on October 18th, was well received by the community having attracted over 500 attendees and attention of the press media.

About the OC Barons’ League

The OC Barons is a special 100-member volunteer group that produces the OC Barons’ Ball each year to raise funds in support of the American Cancer Society’s mission to eradicate cancer. Formerly called the Cattle Baron’s League of Orange County, the organization has raised over $4million in the fight against cancer since 1999. The American Cancer Society is the nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health concern by preventing cancer, saving lives and diminishing suffering from cancer through research, education advocacy and service. For more information please go to


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