Wahoo’s Fish Taco partners with Blue C Advertising to develop Cure Card Campaign

Wahoo’s Fish Taco will give back 5 percent of each gift card purchased until the end of the year to the Leukemia & Lymphoma Society’s Team in Training Program (TNT) as a part of a new promotional campaign called “The Cure Card.” Initial participating Wahoo’s Fish Taco restaurants will be in Northern and Southern California, while Hawaii, Colorado and Texas restaurants will be participating at a later date.

Wahoo’s Fish Taco partnered with Blue C Advertising to develop the strategy and execute “The Cure Card” promotion. Blue C Advertising created posters, ceiling danglers, table tents, gift card stickers, and counter-top POP displays to inform customers about the promotion and the great cause it supports – finding a cure for blood cancers via the TNT program. Integrating the Leukemia & Lymphoma Society’s colors, while keeping true to Wahoo’s Fish Taco’s fun surf and skate style the design represents a true partnership between the two organizations and the restaurant’s commitment to giving back to the community. Gift cards sold at participating restaurants will have a little 5 percent sticker on them to show that their gift card purchase is extra special.

“If our customers see that 5 percent of their gift card purchase goes towards supporting the Team In Training program, we hope that they will buy gift cards more frequently; especially, as gifts. As business owners, we are always out there trying to make a difference and provide our customers with convenient ways to support great organizations,” say Wing Lam and Ed Lee co-owners of Wahoo’s Fish Taco.

Janine Ingram, Executive Director of the Leukemia & Lymphoma Society Orange County/Inland Empire chapter is also excited about the partnership, “The Leukemia & Lymphoma Society is thrilled to have Wahoo’s support of our Team in Training (TNT) program through their “Cure Card” campaign. 2008 marks the twentieth anniversary of promoting a healthy, active lifestyle for both Wahoo’s and TNT. Wahoo’s has taken their commitment to health one step further by funding life-saving research for children and adults battling blood cancers.”

About Wahoo’s Fish Taco
The Wahoo’s story begins in 1988, when the three Wahoo’s brothers, Wing, Ed and Mingo, combined their love of surf and food to create a restaurant with an eclectic Mexican/Brazilian/Asian menu and a Hawaiian north-shore vibe. Years of surfing trips to Mexico created a craving for the specialty of charbroiled fish, salsa and tortillas. In 1988, the brothers decided to import the fish taco to Orange County, California, and give it a unique twist. They combined the fish taco with their Brazilian favorites and Asian inspired items. The brothers decorated the original restaurant with the donations of near-by surf companies and that’s how Wahoo’s Fish Taco was born. Today you will find over 50 locations of Wahoo’s all throughout California and Colorado, including Texas and Hawaii. Wahoo’s future plans include expanding in the Southwest region and eventually nation-wide.


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