The District at Tustin Legacy and the District Promenade Select Blue C Advertising

OC’s hottest shopping and entertainment destination hired Blue C to develop a brand identity to freshen up the look and feel the shopping center had launched with the year prior. Advertising, collateral, direct mail and a website redesign were all launched in June alongside the teen-focused campaign for the lifestyle center – The District Promenade. Big-box stores like Costco and Target anchor this open-air destination full of amazing restaurants, boutiques, movies and a brand new up-scale bowling alley. The tagline “Whatever You Want” was developed to allude to the variety of shopping, dining and entertainment options available. 

Additionally, Blue C has launched a new fully-integrated marketing campaign to entice the allusive teen market to choose the District Promenade as the place to be this summer.

Following on the heels of a photoshoot depicting “real teens” in studio and on location, Blue C developed advertising and direct mail campaigns as well as a variety of strategic online initiatives like the all new District Promenade social networking presence, targeted e-newsletters and online promotions with other Blue C clients including Pacific Amphitheatre and the OC Fair. Ticket giveaways, live music and entertainment is all part of the summer at The District Promenade. For information on The District at Tustin Legacy, go to http://www.thedistricttl.com

For more information visit http://www.bluecusa.com

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