NEWPORT BEACH, Calif. – October 16, 2009 – The Tecate SCORE Baja 1000, it is the longest point-to-point off-road race in the world, challenging the endurance of a racer’s body and mind as they charge through the wilds of an untamed landscape, known to the world as “Baja.” This year, a new team of open desert racing stalwarts have joined forces to form Team Blue C Wahoo’s Kawasaki, and the group has one common goal in mind, win the Tecate SCORE Baja 1000.
Under the direction of former AMA Speedway Champion and Hall of Fame inductee, Bruce Penhall, who is widely known for his role as Officer Bruce Nelson on the popular television series “CHiP’s,” Team Blue C Wahoo’s Kawasaki is led by three-time SCORE Baja 1000 champion, Robby Bell, who also brought the coveted 1X number plate to the team. Multiple AMA Hare and Hound Nationals champion and ISDE gold medalist, Destry Abbott, along with five-time Baja 1000 champion Steve Hengeveld and Penhall’s sons, Ryan and Connor are the foundation of the impressive cadre. All have chosen to ride the Kawasaki KX450F motorcycles as the brand makes its return to SCORE Baja 1000 competition.
“Blue C advertising is proud to have a part in featuring the cornerstone of our agency at the signature event for off-road racing,” said Eric Morley, principal of Blue C Advertising. “We are passionate about off-road racing because it provides opportunities for our clients to integrate in an environment that relates well within their core audience.”
Eschewing from traditional conventional motorsports teams, this diverse group of racers also intends to give back to the people of Baja California Mexico by donating 1000 cans of food and supplies as part of a special relief project organized by a consortium of passionate off-road enthusiasts including; Marty Fiolka from Dirt Sports Magazine, Nick Baldwin of the AOK organization (AOKnick.org), Wahoo’s Fish Taco owner, Wing Lam and Blue C Advertising counterparts Eric Morley and Jeff Bentley. The relief project, which was spearheaded years ago, is intended to help support the villages and farms of Baja California Mexico who’s incomes have been affected by the lack in tourism as a result of the recent news emanating from the drug related violence occurring in Mexico’s border towns.
“We’re stoked to be a part of this team and to be giving something back to the citizens of Baja California Mexico,” said Lam. “The people of Baja have opened their lives and their hearts to all of us for so many years and we owe it to them to return the favor.”
Another important highlight to the effort is a new reality series surrounding the Penhall family that is currently in production for the Discovery Channel. Appropriately named “Racing with the Penhall’s,” the series is being produced under the executive direction of Peter Kaikko, who has served as creator and executive producer for such popular series’ as “Beauty and the Geek” and “For Love or Money.” The series will chronicle the life and times of Penhall’s racing family while following Team Blue C Wahoo’s Kawasaki as they prepare to tackle the formidable terrain of the Tecate SCORE Baja 1000.
Nearly 275 entries are projected from more than 34 states and 12 countries, competing in 28 Pro and 7 Sportsman classes for cars and trucks, plus additional classes for motorcycles and ATVs will take part in this year’s Tecate SCORE Baja 1000. It’s the oldest and most well known of all desert races, and it remains the single most appealing accomplishment for any racer. Since 1967, the granddaddy of all desert races has been run over the mysterious Baja California peninsula every year except 1974 when the international fuel crisis forced a cancellation. This years SCORE Tecate Baja 1000 will be televised on NBC Sports December 19th, 2009 2:00-3pm ET and 11am-12noon PST.
About Blue C Advertising:
Blue C Advertising is a progressive, full-service advertising agency located in the historic Balboa Peninsula-area of Newport Beach, California. Known for providing creative integrated campaigns that have maximum reach, the agency’s work has empowered clients to acquire new customers, retain existing customers and optimize the lifetime value of their brands. For over 10 years, Blue C’s diverse portfolio has included clients in industries spanning automotive and recreational vehicle manufacturers, action sports and enthusiast products and services, travel and tourism, special events, gaming, healthcare, technology, consumer products and services, and business-to-business services. Blue C leads each of its clients in brand development and ROI initiatives that connect their company’s strategic messaging, traditional advertising, direct response, point-of-sale, sale promotions and comprehensive integrated marketing programs. To learn more about Blue C Advertising visit http://www.bluecusa.com .
About Wahoo’s Fish Taco:
Wahoo’s Fish Taco was founded in 1988 in Costa Mesa by three brothers who combined Mexican, Brazilian and Asian flair to come up with a popular menu of fresh items that were both affordable and delicious. The tacos, for instance, are served with a wedge of lime and the tortillas are not cooked in oils or grease. Because of the fresh taste, it’s the kind of food you can eat often. Wahoo’s Fish Tacos has over 50 locations in the Western U.S. that include California, Nevada, Colorado, Texas and Hawaii while most Wahoo’s Fish Taco restaurants are located in California. To learn more about Wahoo’s Fish Taco, go to http://www.wahoos.com.
About SCORE International:
SCORE International is an off-road sanctioning body in the sport of desert racing and is famous for its flagship event, the Baja 1000. SCORE races are held in United States and Mexico. Founded by Mickey Thompson in 1973, SCORE continues today under the direction of Sal Fish. For more information, go to http://www.score-international.com
The Baja 1000 is an off-road race that takes place on Mexico’s Baja California Peninsula on November 19-21, 2009. The event includes various types of vehicle classes such as small and large bore motorcycles, quards, UTV’s, stock VW, production vehicles, buggies, trucks, and custom fabricated unlimited offroad race vehicles. The course has remained relatively the same over the years with the majority of events being either a point to point race from Ensenada to La Paz, or a loop race starting and finishing in Ensenada.