Team Blue C Wahoo’s Monster Energy Kawasaki Ready for the Tecate SCORE Baja 1000

October 22, 2009


NEWPORT BEACH, Calif. – October 16, 2009 – The Tecate SCORE Baja 1000, it is the longest point-to-point off-road race in the world, challenging the endurance of a racer’s body and mind as they charge through the wilds of an untamed landscape, known to the world as “Baja.” This year, a new team of open desert racing stalwarts have joined forces to form Team Blue C Wahoo’s Kawasaki, and the group has one common goal in mind, win the Tecate SCORE Baja 1000. 

Under the direction of former AMA Speedway Champion and Hall of Fame inductee, Bruce Penhall, who is widely known for his role as Officer Bruce Nelson on the popular television series “CHiP’s,” Team Blue C Wahoo’s Kawasaki is led by three-time SCORE Baja 1000 champion, Robby Bell, who also brought the coveted 1X number plate to the team. Multiple AMA Hare and Hound Nationals champion and ISDE gold medalist, Destry Abbott, along with five-time Baja 1000 champion Steve Hengeveld and Penhall’s sons, Ryan and Connor are the foundation of the impressive cadre. All have chosen to ride the Kawasaki KX450F motorcycles as the brand makes its return to SCORE Baja 1000 competition. 

“Blue C advertising is proud to have a part in featuring the cornerstone of our agency at the signature event for off-road racing,” said Eric Morley, principal of Blue C Advertising. “We are passionate about off-road racing because it provides opportunities for our clients to integrate in an environment that relates well within their core audience.” 

Eschewing from traditional conventional motorsports teams, this diverse group of racers also intends to give back to the people of Baja California Mexico by donating 1000 cans of food and supplies as part of a special relief project organized by a consortium of passionate off-road enthusiasts including; Marty Fiolka from Dirt Sports Magazine, Nick Baldwin of the AOK organization (, Wahoo’s Fish Taco owner, Wing Lam and Blue C Advertising counterparts Eric Morley and Jeff Bentley. The relief project, which was spearheaded years ago, is intended to help support the villages and farms of Baja California Mexico who’s incomes have been affected by the lack in tourism as a result of the recent news emanating from the drug related violence occurring in Mexico’s border towns. 

“We’re stoked to be a part of this team and to be giving something back to the citizens of Baja California Mexico,” said Lam. “The people of Baja have opened their lives and their hearts to all of us for so many years and we owe it to them to return the favor.” 

Another important highlight to the effort is a new reality series surrounding the Penhall family that is currently in production for the Discovery Channel. Appropriately named “Racing with the Penhall’s,” the series is being produced under the executive direction of Peter Kaikko, who has served as creator and executive producer for such popular series’ as “Beauty and the Geek” and “For Love or Money.” The series will chronicle the life and times of Penhall’s racing family while following Team Blue C Wahoo’s Kawasaki as they prepare to tackle the formidable terrain of the Tecate SCORE Baja 1000. 

Nearly 275 entries are projected from more than 34 states and 12 countries, competing in 28 Pro and 7 Sportsman classes for cars and trucks, plus additional classes for motorcycles and ATVs will take part in this year’s Tecate SCORE Baja 1000. It’s the oldest and most well known of all desert races, and it remains the single most appealing accomplishment for any racer. Since 1967, the granddaddy of all desert races has been run over the mysterious Baja California peninsula every year except 1974 when the international fuel crisis forced a cancellation. This years SCORE Tecate Baja 1000 will be televised on NBC Sports December 19th, 2009 2:00-3pm ET and 11am-12noon PST. 

About Blue C Advertising: 

Blue C Advertising is a progressive, full-service advertising agency located in the historic Balboa Peninsula-area of Newport Beach, California. Known for providing creative integrated campaigns that have maximum reach, the agency’s work has empowered clients to acquire new customers, retain existing customers and optimize the lifetime value of their brands. For over 10 years, Blue C’s diverse portfolio has included clients in industries spanning automotive and recreational vehicle manufacturers, action sports and enthusiast products and services, travel and tourism, special events, gaming, healthcare, technology, consumer products and services, and business-to-business services. Blue C leads each of its clients in brand development and ROI initiatives that connect their company’s strategic messaging, traditional advertising, direct response, point-of-sale, sale promotions and comprehensive integrated marketing programs. To learn more about Blue C Advertising visit

About Wahoo’s Fish Taco: 

Wahoo’s Fish Taco was founded in 1988 in Costa Mesa by three brothers who combined Mexican, Brazilian and Asian flair to come up with a popular menu of fresh items that were both affordable and delicious. The tacos, for instance, are served with a wedge of lime and the tortillas are not cooked in oils or grease. Because of the fresh taste, it’s the kind of food you can eat often. Wahoo’s Fish Tacos has over 50 locations in the Western U.S. that include California, Nevada, Colorado, Texas and Hawaii while most Wahoo’s Fish Taco restaurants are located in California. To learn more about Wahoo’s Fish Taco, go to

About SCORE International: 

SCORE International is an off-road sanctioning body in the sport of desert racing and is famous for its flagship event, the Baja 1000. SCORE races are held in United States and Mexico. Founded by Mickey Thompson in 1973, SCORE continues today under the direction of Sal Fish. For more information, go to 

The Baja 1000 is an off-road race that takes place on Mexico’s Baja California Peninsula on November 19-21, 2009. The event includes various types of vehicle classes such as small and large bore motorcycles, quards, UTV’s, stock VW, production vehicles, buggies, trucks, and custom fabricated unlimited offroad race vehicles. The course has remained relatively the same over the years with the majority of events being either a point to point race from Ensenada to La Paz, or a loop race starting and finishing in Ensenada.

Five Minutes with Jim & Kirk from Azunia Tequila

October 22, 2009

index.htmWe always get the question from clients wanting to know what is the latest and greatest social media solution. Our answer, sorry, there is not one and there will never be one. The real answer is that each form of social media is a series of micro-communities that when integrated with the right message at the right time will synergistically impact or leverage your traditional and online campaigns. To better explain this, we sat down with former Ketel One executives Jim Riley and Kirk Gaither who set out on their own to launch Intersect Beverage which represents Azunia tequila and Regional tequila. We wanted to get their take on how Blue C Advertising has helped guide them through the social media realm, what they’ve learned so far and how social media can be a valuable asset to any company. 

The popularity of social media has really exploded over the last couple years. How is Intersect Beverage and its associated brands utilizing social media? 

@AzuniaJim: In terms of brands out there I don’t see many spirits brands using social media, that’s what’s exciting for us and why we got involved. We want to maintain that cutting edge in our business and bring the fun back to our business and spending time on Twitter and Facebook is important in getting our name out there. 

Azunia is all about fun, in fact it’s even mentioned in the Intersect Beverage mission statement. Tell us about how some of the social media communities (Facebook or Twitter) have made your jobs fun and thusly showcased the fun aspect of the brand to its consumers.

@AzuniaKirk: (laughing) I think the coolest thing is being able to keep tabs on @AzuniaJim. 

Seriously though, from the sales side, when you talk to customers that are trying to figure out how to connect with consumers and we start talking about Twitter and Facebook, their eyes light up they get excited that we’re connecting with consumers online and it’s then they realize the benefits beyond the classic advertising and the classic online stuff that’s been done before. 

@AzuniaJim: One example of a way we’ve been utilizing social media to showcase the fun of our brands is, if we’re at a bar or restaurant and we’re having some cocktails, we can immediately share what were experiencing at that moment. We have the ability to talk about what’s happening right then and get immediate responses from people that wish they were there, or people who are on there way to join us, or people who are stuck at home and they want to follow what’s going on. It’s very powerful to connect with so many at one time. 

More importantly, for a startup brand like us. We’re in five states, and we have friends and family in 50 states, so sometimes you have people in Minnesota saying “gosh I wish I was in California having a margarita while looking out at the harbor in the Azunia offices or with the team from Azunia up in Aspen having drinks at theRitz Carlton.” That’s just some of the fun side of it, letting people join in on what we’re doing. I call them armchair travelers and basically we’re allowing people to be armchair travelers with Azunia Tequila by sharing our experiences on Twitter and Facebook. It’s basically because we’re sharing the experience in real time. 

Does social media work within the demographics that Intersect Beverage is targeting?

@AzuniaJim: Absolutely, our audience is people 21 – 35 years old, who are tech savvy and interested in what’s going on now and what the new trends are. That’s roughly the same audience that’s on Facebook and Twitter and we love utilizing Facebook and Twitter because it’s not typically done in the spirits and beverage business. 

So it would be safe to say that Azunia is stepping out beyond the typical business model and reinventing yourselves constantly by using social media?

@AzuniaJim & @AzuniaKirk: (Together) Absolutely. 

What has Azunia learned since beginning to use social media? 

@AzuniaJim: The group at Blue C Advertising has been very helpful with designing our social media plan and guiding us but the overall premise is simple. Be yourself, be honest, be transparent and open. Realize that people are tracking you and they are genuinely interested in what you are doing what the brand is doing and that they’re not afraid to make comments. We haven’t seen anything negative but we have seen some questions about where are we going next. We’ve also seen questions about why we choose to be in one state as opposed to another. It’s really opened up a lot of arenas of dialogue for us, which has been a learning experience. In short, it’s a constant suggestion box that helps us adapt faster to help our customers better. 

In fact, this discussion is part of that example. It’s a response to our customers about why Twitter and Facebook are important to us, how social media is utilized and the value we get from it. 

Can you give us an example on how you used Twitter or Facebook to build an immediate buzz surrounding an event or with a customer? 

@AzuniaKirk: A good example is from one of our customers in New Jersey, Bridgeview Liquor. They do a lot of online shipping and the day they accepted Azunia tequila they had links online and posts on Twitter and Facebook. Within 24 hours they had consumers asking for Azunia and that’s pretty powerful. 

We often host dinners or tastings where we get people showing up because of what they saw on Twitter or Facebook. We love the immediate response that these mediums create and that beats a flyer, bumper sticker, direct mail or billboard any day. 

Since you began experimenting with social media. Are you seeing more interest in consumers asking for your brand?

@AzuniaJim: The important thing to note about social media is that it creates an arena to have dialogue. So you’re introducing customers to your brand and it gives them a chance to say “what is this brand, what does it mean to me and if I do like it, where can I get it?” Then we can give them an immediate response, tell them about the product and respond about of where they can get it based on their geographic location and where it’s sold. For example, I had a customer who was interested in finding out where he could buy Azunia tequila, I looked on his Facebook profile and found out that he lives in Rancho Cucamonga. Immediately, I was able to respond and tell him that Azunia is sold at BevMo and which stores were close to him. That’s pretty cool. 

In short, with the immediate dialogue, we’re seeing immediate results and feedback. Sometimes we even get thank you notes from consumers about how much they liked the Azunia. That’s what’s fun for us because you don’t get that kind of immediate feedback from a magazine ad or billboard. 

As a new startup brand we’re not everywhere, and we admittedly know that, but we are able to share where we are at and what we are doing, so people don’t need to look for us elsewhere and try to discover us. In short, it’s all there, in one place on Twitter and Facebook. We can have immediate dialogue and direct them straight to the venue or event where they can share and experience Azunia. What could be better? 

On the flip side. We’ve also had some successes by going into an potential account that is tech savvy and explaining what we do online through Facebook and Twitter and they immediately accepted our product because they know the power of Facebook and Twitter. As Kirk explained regarding Bridgeview Liquor, within 30 min of us posting that they had our product, Bridgeview Liquor sold six bottles of Azunia. 

What are some quick factors that you’ve seen work well through Facebook and Twitter?

@AzuniaKirk: It’s really about bringing them into the experience. Telling people about our tequila, how it tastes, showing how people are enjoying our product an enjoying the experience of having cocktails. It’s all about the experience because the experience relates back to the fun. Facebook and Twitter allows us to do this with an immediacy that instills the curiosity for consumers to want to try our brand. 

@AzuniaJim: A reason why we believe it’s important to be involved is because it allows an opportunity for us to have an immediate dialogue with our customers to get to know not only our brand, but us in general. It also helps us educate our consumers if they have questions on taste and growing techniques which thusly deepens our relationships with consumers and also with our distributors. In short, we’ve got ongoing channels of dialogue that will last a lifetime as long as they are connected to us through Facebook and Twitter.

Is it more genuine for a brand to have it’s own Facebook or Twitter account or does a customer or consumer find it more genuine to be talking to the faces behind the brand?

@AzuniaJim: It depends on how you position your personal sites and pages and your corporate sites. As long as you’re genuine in the way your are speaking to others and if you’re honest and have something relevant to share, people will pick up on that. Once you start making it too corporate or shallow and there’s no depth to your brand or what you’re saying then you’re going to lose friends and followers. I’ve already disconnected from some brands because their tweets and posts had no personality, no education, no value. Our personality and our passion is what were all about and it shines through in our corporation and our products. We love what we do, we have fun doing it and we enjoy sharing it with others. 

What can you suggest to someone who’s wanting to get on Facebook or Twitter for the first time? 

@AzuniaJim: Don’t be afraid.

@AzuniaKirk: To coin the Nike phrase, “Just do it.” It’s not going to bite you and you’ll find some great friends and people because of it. 

Do you often find yourselves while working with others asking them about if they are on Twitter or Facebook. 

@AzuniaJim: Absolutely, I have dropped my Twitter name to others (@AzuniaJim) because they have questions about what I’m doing or where I’m at and its fun to stay in touch with others. Especially if you travel a lot. This is especially important for other companies and people where a lot of travel is part of their lives. Kirk and I being partners, we always know where each is at and we’ve been able to stay in touch and know what each is doing and what needs to be done. Not only that but all our friends and followers know exactly what were up to also. 

@AzuniaKirk: What’s also fun is that we are able to be constantly involved with our consumers and customers as opposed to other companies who have to hide behind some large corporate infrastructure or board room. It provides a personal touch and we like that. 

Where do you see the Azunia brand and Intersect Beverage as a company in two or three years as a result of using social media?

@AzuniaJim: I see Azunia and Intersect Beverage as a brand and a company that people will aspire to be around because we stand for bringing fun back to our industry. Above all else, this is the entertainment business, it should be light hearted and people should be having a good time. In this business it’s not all about corporate mergers and concessions. This business was started for a reason, to enjoy a the companionship of friends, the camaraderie found at a bar or nightclub, and a nice cocktail. Which is pretty much what people look forward to at the end of everyday. 

In case you haven’t noticed, you can follow Jim and Kirk on Twitter @AzuniaJim or @AzuniaKirk and Azunia Tequila on Facebook or at

The 9 Types of Social Media Sites You Need to be on and Why

October 22, 2009

2577058903_2ceca64c6bWe always get the question from clients wanting to know what is the latest and greatest silver bullet in social media. Sorry, there is not one and there will never be one. Finding and selecting a “silver bullet” is very similar to selecting one broadcast station to run your spot on, one billboard to impact your market or one print ad in one publication to make or break your campaign ROI. It just is not going to happen. Each social site is a series of micro-communities that when integrated with the right message at the right time will synergistically impact or leverage you traditional and online campaigns. 

Microblogging Leader: Twitter – Everyone knows this service. It’s got such a lead in this space that it’s difficult to see anyone else taking over. This is partly due to the traction it already has but it’s biggest asset is the community of users. They are the ones giving the application it’s value and this crowd will not be easily herded into another platform without a very compelling reason
Why microblogging? This article explains the value of microblogging more completely, but in summary microblogging is an ideal way to get a quick snapshot of the mood of the times on any given subject. It is also one of the first services to catch viral fire in the mobile space and shows a lot of growth potential there. 

Bookmarking Leader: Digg – They are tops in social bookmarking and it would certainly behoove you to really have a look at them, not just click through on a link they host. Because of their position, they are better able to try out what might be considered riskier or more blatantly commercial models. In the case of the latter, them adding a bar at the top of pages others have added to Digg might be annoying, helpful or neither but watching how Digg works to monetize is a valuable education in itself. Monitoring the reactions of others would be a master class. It is very important to keep in mind that Digg, like Twitter and Youtube are not the only applications of a given type. Always keep a look out for others in the same space.
Like microblogging, Social bookmarking adds a great deal of efficiency to your searches for useful information on the web. Not only are resources easier to find, but YOU are as well. This means additional promotional opportunities for you and your brand by being able to better target people who will be interested in what you are about. 

Video Leader: Youtube – Youtube has the volume, there is an incredible amount of variety here and it is increasingly a source of education as well. I’ve picked up some tips from varioius videos here and find watching videos a nice change from scanning through assorted blog posts of various quality. Youtube videos do well on Google search, so videos you produce can help generate traffic as well.
Online video is going to become a standard component in social media, there is no doubt about this. What differentiates online video from your network TV variety is that you can do very well with a low budget and high quality content. It is an equalizer for many small businesses and if done well can create trust very quickly, perhaps even quicker than text which can easily be copied or paraphrased from others. 

Photo Sharing Leader: Flicker – Leaders for many of these types of sites are so well known, you might wonder what the point of listing them is. The answer to me is that it is important not to lose track of the service for the brand. Social media will evolve from technologies and less so from branding efforts, particularly when those big sites struggle to monetize and are finding themselves to be playing more and more of a utility role. 
Photo sharing gets good search results so you’d be unwise not to keep an album of photos labeled with keywords related to your site. It’s another traffic driver. Beyond that, it is a good way to research the graphic inspiration of competitors in your niche. This will help with design considerations. 

Search Leader: Google – You can personalize your searches, rate results and save sessions. This not only increases efficiency it also builds the service into a more powerful tool. Beyond that, Google is an innovator and you should be following their changes not via Technorati, as they interpret what important is, but directly with your own eyes as tuned to your own goals.
Search is getting more and more powerful and granular. Part of it’s evolution will be to both measure social media sites and to incorporate their features. Both of these will be able to provide very valuable data. 

Professional Leader: Linked In- Like Twitter, the community is the asset and it is unlikely that people will abandon the connections they have built up over years to try the next cool thing. There is a lot of stability in this model and time put into it is a worthwhile investment
How you choose to promote yourself may or may not include a social network as tight as Linked In, but you should absolutely have a look at and understand the appeal of a system that is more exclusive. 

Purely Social Leader: Facebook – While huge, it also employs the ‘no monetization’ model. Connections can be made here, but what might be the most educational aspect of this application is the lesson it seems to be teaching us about massive scale not leading to massive money. Their efforts in this area should be closely watched because any success they have in making money may be easily transferrable to your own site.
With all the technology out there it’s easy to forget that social media is about socializing. These sites are a great source of both inspiration and warning. Inspiring because of the number of creative applications found within and a warning for the same reason. Purely social sites don’t seem to have a particular purpose and so it is difficult to identify a potential customer and point them toward your value proposition without being ‘The Amway guy’ 

Forums Leader: None – The leader depends on the niche and the number of communities around a given topic varies widely. You will have to do that research but there are great rewards to be had here
Forums might be a static throwback to last century, but they are still a great knowledge resource if moderated with care. Well run forums come with built in trust because the users know that the moderator will drive conversations toward constructive usage. Therefore, when you do put in links to your site, and they stick, you are more likely to receive quality, well targeted traffic. 

City/Regional Weekly Leader: None – Like forums, there are no internet wide leaders. Individual cities and towns will certainly have them and you would be wise to make use of the marketing insight you can get from learning about smaller regional areas.
Social media is going local, this couldn’t be more obvious when you see how many Tweeps are tweeting from smart phones. If you don’t get a more specific regional knowledge, you are unlikely to be able to see where conversations are headed and your targeting of visitors may end up coming across as a spammy saturation bombing effect.

HOW TO: Use Twitter Hashtags for Business

September 24, 2009

3065635056_cfeb119fceThis originally appeared on the American Express OPEN Forum, which regularly contributes articles about leveraging social media and technology in corporate america.

If you’ve used Twitter for more than a couple of hours, you’ve probably already seen a tweet or two containing a word with the hash symbol (”#”) attached to it. That’s what Twitter users call a “hashtag,” and at any given time at least one of them can usually be found among the trending topics on Twitter. But what exactly is a hashtag?

Hashtags are essentially a simple way to catalog and connect tweets about a specific topic. They make it easier for users to find additional tweets on a particular subject, while filtering out the incidental tweets that may just coincidentally contain the same keyword. Hashtags are also often used by conference and event organizers as a method of keeping all tweets about the event in a single stream, and they’ve even been used to coordinate updates during emergencies. In fact, hashtags were first popularized during the 2007 San Diego wildfire, when the tag #sandiegofires was used to identify tweets about the natural disaster.

You can create a hashtag simply by appending the hash symbol to a word, like this: #hashtag.

How to Utilize Existing Hashtags

Because hashtags tend to spread so quickly and because Twitter users often search hashtags for content from people they aren’t following, using hashtags can be a great way to extend your reach on Twitter and connect with your current audience in a more meaningful way. There are a wide variety of already established hashtags — and new ones being created daily — that you can join. You need to be careful, however, that your use of hashtags is consistent with both your brand and the tag itself.

Unfortunately, as hashtags have become more popular, they’ve also become a vehicle for spam. You should never use a hashtag on a tweet unrelated to that tag, and you should never stuff your tweets with currently popular hashtags with the sole purpose of appearing in Twitter search results. Proper etiquette dictates that you should only use hashtags if your tweet is actually relevant to the tag’s associated meme or topic.

So which tags should you participate in? That depends wholly on your business and your purpose for using Twitter. For example, it’s probably a bad idea to participate in the #robotpickuplines hashtag if you own a health club and use your Twitter account to offer customer service to members. But if you own a record shop, you’ll more than likely want to join in the #musicmonday hashtag, in which people tweet about what music they’re listening to and suggest other musically-inclined users to follow every Monday. Or if you own a restaurant, why not tweet out your specials or some recipes on #tastytuesday.

Trust Agents

September 14, 2009

UnknownAfter watching Kanye West interrupt Taylor Swift’s winning moment at MTV’s Video Music Awards I couldn’t help but think of the book Trust Agents by Chris Brogan. In the book Brogan discusses “that Guy” and by acting out at the VMA’s Kanye became a perfect example of “that Guy”. He was trusted by the music community and then he let them down, while on the other hand Beyoncé Knowles shined as a Trust Agent by graciously having Taylor Swift come on stage and finish her acceptance speech. How can Kanye West come back and be a Trust Agent? What will the next days bring? What social and monetary value was lost in the three seconds of stage time? Will he ever be trusted to be on stage again? Years will go by and this unnecessary outburst will come up again and again when the VMA’s are talked about. Blue C wishes Taylor Swift a big congratulations on her award.

Blue C Integrates Wahoo’s into Ford-F150 SVT Raptor Movie SocioBranding Campaign

September 14, 2009

_MG_0138-Ford_DVD-wahoosWhen we learned about Ford’s plan to unveil their newest production based off-road beast to the automotive world by filming a feature-length documentary where Ford’s new F-150 Raptor SVT truck would attempt to tackle the notorious extremes of the SCORE Tecate Baja 1000, we knew this was a tremendous opportunity to expand brand awareness efforts for our clients, Wahoo’s Fish Taco. Appropriately titled “Raptor – Born in Baja” and produced by Bud Brutsman, the creator and executive producer of The Learning Channel’s hit shows “Rides” and “Overhaulin” the documentary featured a team of champion caliber off-road racing veterans as they strived to conquer the formidable extremes of the SCORE Tecate Baja 1000 and which airs nationally on SPEED TV. 

Blue C’s objective was to integrate Wahoo’s, into the project alongside Ford, BFGoodrich Tires, KMC Wheels and BCII Productions. This collective effort included organically integrating Wahoo’s by featuring it’s Wahoo’s SCORE Baja 1000 race truck as part of the “Wahoo’s Baja Charity Run 2” in the bonus features of the “Raptor – Born in Baja” DVD, which was distributed to promote the new Ford F-150 Raptor through the Ford dealership network. For those who are unaware, the Wahoo’s Baja Charity Run 2 was a charitable initiative where the Wahoo’s race team delivered much needed food and supplies to a school and orphanage in San Felipe Mexico while also donating two “Jaws of Life” extrication tools to fire departments in the region and the end result was a humbling success. See our progress at:

When the SCORE Tecate Baja 1000 was over, the dust settled and the editing was complete, the entire effort was capped off with a star-studded premiere at the legendary Egyptian Theater in Hollywood. More than 500 automotive and off-road executives, entertainment industry heavyweights, celebrities and the media were in attendance to see the director’s cut of “Raptor – Born in Baja.” Wahoo’s was appropriately integrated in the event through a carefully orchestrated SocioBranding strategy on behalf of Blue C through brand integration throughout the movie and on the DVD, onlocation signage, video feeds, blogs and microblogs, video blog sites, onsite interviews, traditional and online efforts plus endless samplings of their delicious food.

Check out the red carpet premiere video from Tracking International at

Business Benefits of Social Media

September 2, 2009

3256031851_6d0a863f71By Jim Stiles

Unless you have been living in a cave for the past few years it should be no surprise that online social networking has become its own form of media vehicle. Even if you don’t have a LinkedIn or Facebook profile, or you don’t tweet, blog or v-log you are no doubt aware of the profound changes these sites are having on business communications.

Networking used to be a personal approach, you attended conferences, joined associations, went to clubs or somehow gathered with others who shared a similar interest. Communications were primarily verbal and interactions all face-to-face and success was measured by how many business cards you collected. Increasing the size of your personal network was time intensive and took a serious commitment to the process.

With the proliferation of internet based networking sites this paradigm has shifted. Networking has reached a mass-production level unprecedented by previous methods. One post can communicate to hundreds of “connections” in a matter of moments. Local and regional limits are erased and a user can literally reach out to similar minded people worldwide.

Initially for businesses this networking was considered a boon to the typical personal networking where you could ask for advice or recommendations. However with huge clusters of people begin congregating in one place it presents an easy target for reaching out to them with targeted ads for products and services they are likely to be interested in. Decoding the interests is easy since most groups are identified by that interest. There is a site, group, bulletin board, Youtube group, or similar for just about any interest/hobby/activity out there. Quite literally the power to reach massive amounts of your target audience is at your fingertips.

However, businesses must be mindful that you can’t just launch and pray. Your mere presence on those sites is no guarantee of success. In fact, despite success stories social media still remains just one component of a fully integrated marketing effort. In many respects it is the convergence of other traditional efforts, but it also relies on those vehicles for its effectiveness. The tools available to marketers are expanded but the strategies remain the same, companies need to carefully study the market, plan the approach thoroughly, execute creatively and appropriately for the media vehicle used.

If you don’t have an integrated plan in place or if it does not accommodate social media, take a look at the Blue C 360 approach. It is a thorough market approach with broad applications for managing all traditional and social media vehicles to the benefit of our clients. We tailor the plan to each customers specific situation, but most importantly we use it to generate real world results.

Twitter and Marketing Your Business

August 24, 2009

flock-twitterTwitter is relatively a new social networking service that has really changed the meaning of communication. Not only in personal communication but also in business communication, as Twitter is a great way to promote your business needs.

With the increased popularity of Twitter, most of the well established companies the world over have Twitter accounts. They find Twitter a great place to promote their business. Twitter, the micro-blogging service, is the best way to reach out to the employees, customers, partners and potential clients.

This social networking service is also a great place where one can come up with business announcements like the launch of a new product and other special business proposals. You can post these announcements in Twitter on a regular basis, which gets you the best exposure. For example, if you have an e-commerce website, then Twitter helps in promoting the new products, sales, and other special offers. You can also include reviews from the customers in your Twitter stream that helps give more credibility to your business.

While promoting business through Twitter, it should be noted that you have to give your followers valuable information on your products and services, as well as worthy information regarding your niche. The more information is added in twitter, the more you get to promote your business through twitter. Another thing that should be taken into account by the business owner is regular communication with others. Regular communication can only increase networking and build stronger ties between you and your clients or potential customers. Besides regular communication, you have to contribute content on a regular basis so that your followers get in touch with the latest happenings. You should also monitor regularly what others have to say about your company, products and services, which only helps in promoting and protecting your business. Listening to what others say in Twitter helps in building good relationships and in improving your business.

Twitter is a social networking service that gets the message to your customers or clients at lightning speed, which helps your business promotion in a great way. This micro-blogging service helps in communicating to the world about your business advancements, products and services with minimal investment. With limited words (only messages with 140 characters can be written twitter), you can communicate in real time with all your followers. 

But don’t stop there. We encourage you to follow the following agenda to to make sure you integrate this medium into your markeking mix.

0) Plan and create strategies, objectives and a calendar of tactical executions for your social media program

1) Do not forget about traditional medias and use them to continue to drive the traffic process.

2) Utilize Blogs, forums and communities, Vblogs, landing pages, outgoing email campaigns to continue this conversation

3) Build a plan to repurpose your content and that experience in the social marketing world.

4) Integrate promotions, podcasts, streaming video and other applications to continue to build the message.

5) Integrate, integrate and integrate

To follow Blue C, go to: or bluecadvertisin

Creating a Brand Empire Through Integrating Traditional Media with Social Media

August 24, 2009

3432898656_f534f9f098Creating a Brand Empire Through Integrating Traditional Media with Social Media

There are massive amounts of people just flocking to all of these new social media sites that are popping up everywhere. It is incredibly important that you are able to get your business name and your product as visible as possible by these people. This is something that even the new President Barak Obama ’s campaign was well aware of because in 2008 his campaign was the number one followed Twitter and boasted a FaceBook account of over 5,000,000 followers.

Now of course President Obama has a slight advantage over your everyday average online entrepreneur. However the reasons that his campaign exploded was due to a couple of primary factors.

Participation In Social Communities

It will take a little bit more then just creating yourself an account on various social media sites. You need to make the effort to get your page noticed. This can be accomplished by becoming an active member of each of these different communities. For example, you can post on different blogs making sure that you are offering quality information. If you are say a salon owner you could create a page for your salon on FaceBook and then a page for each stylist that works there. The same thing could apply if you are in a band you could have a band page, pages for each band member and even pages for each album the band makes. There is really no end to the participation possibilities that you can have with social media outlets.

Account Consistency

When creating your brand identity, it is important to be as consistent as you can across the social networks you take part in. Ideally you need to use the same avatar/profile image, identical color scheme/background for your profiles to match your website if possible, and the same tone of conversation across each of your social networking profiles. Providing a consistent approach across each site will help strengthen the power of your brand to potential customers and clients.

Types of Media

The days of simply having created a website with your contact information are simply passing by. You need to get out their and mingle with the masses. Engaging the online world can come in all forms. Article marketing, podcasts, having a blog, anything that will give people a chance to connect with each other and interact, Facebook and Twitter are two great examples of sites that can help you connect with others.

When you are looking to establish a Brand Name Empire for your business you need to keep the lines of communication open. And of course make sure that all you are communicating is genuine and valuable to those you are communicating it with.

Get Professional Help to Build Your Brand

Let’s face it, time is money; and the more time you can devote to your business and customers ultimately means that you can provide a better product and service since you can focus on what you do best. Blue C can take care of your online brand presence as well as custom tailor a solution to meet your needs in marketing your brand.

Help me, I am socially challenged!

August 24, 2009

2973684461_8ecfb1dd10If you do any type of business on the B2B level or the B2C level, you are going to be well aware that internet marketing will take on several very distinct forms. At the very bare bone of internet marketing you are dealing directly with the search engines as well as the distribution of information across the internet. Internet marketing also includes social media marketing, which happens to be a very wide category all on its own. You will find all kinds of things like blogs, social bookmarking sites as well as social media sites will fall into this category.

For many online business people, social media marketing begins with getting links strategically placed on blogs throughout the internet. Viewers are then encouraged to use social book marking to get your site on Digg or StumbleUpon and Technorati and various other sites. It is these types of sites that make it incredibly simple for people to be passing along information quite conveniently. Others are likely to find the information useful and then want to pass on to other people and so on and so forth. 

One of the strong methods of social marketing that is proving to be very successful for many people is the use of sites like FaceBook. LinkedIn, YouTube and Twitter. It is a fabulous way to increase your visibility and promote product branding for your business or service. Social media marketing this way has proven to be a very successful way to reach a very targeted market and is a super way to get more quality recognition of a product or service. OK, enough said, you can now go out and be safe.